We don’t have a time machine on hand, but we have the next best thing for the young people in your life right now. Lucero is a gamified wellness app that helps tweens and teens build healthy habits for self-care and emotional resilience in just a few minutes a day. It’s designed by licensed therapists and tweens and teens themselves, and – best of all – it’s fun! Lucero gives young people a mental health mentor, right in their pockets. Here are four ways our approach is unique and tailored for today\’s tweens and teens:

1. Lucero is youth-driven.

It’s time to get serious about solving the youth mental health crisis. The number of high school students reporting persistent feelings of sadness or hopelessness increased by 40% between 2009 and 2019, and from 2007-2018, suicide rates among youth ages 10-24 increased by 57%. To create solutions, we need all the experts on board, and Lucero believes that includes tweens and teens themselves. After all, who knows better how young people are thinking and feeling right now? We asked our youth advisors, “If you had a magic app that could solve the problems you face, what would it do?” Then we built the safe space they asked for. All of our content is created by trauma-informed licensed therapists who work closely with tweens and teens to get it right.

2. Lucero is accessible.

In 2016 only about half of children with a treatable mental health disorder actually received treatment, and the pandemic made it even harder for young people to access mental health care. Many face accessibility and affordability barriers, and most families lack the skills, language and tools to talk about mental health with confidence. Lucero makes emotional regulation and self-care skills accessible to anyone with a smartphone. It learns which activities improve teens’ mood and well-being, and provides a customized experience that includes families as part of the care team. Lucero also gives parents and pros insight into topics that resonate with teens, as well as streamlined access to support and resources.

3. Lucero is gamified.

Lucero’s approach is to gamify healthy habits like positive self-talk, emotional regulation and connection with others. The 12-week adventure of World 1 helps teens develop self-awareness and build confidence while evolving their Avatars, tracking their progress and earning badges. The Crew feature lets them invite up to seven friends and family members to join them on the journey, so they can have fun learning together. Why gamify? Studies show that making learning fun increases motivation, so tweens and teens stay engaged longer and lock in those healthy habits. 

4. Lucero is bite-sized.

Did you know that all it takes to create a healthy habit is just a few minutes a day? Behavior scientists and psychologists say the best way to make big changes is to take it one small step at a time. That means breaking down big goals into micro-habits: tiny habits that are easy to repeat and build over time. Teens who take this approach are more likely to stay inspired. Lucero provides daily reinforcement of resources and healthy habits that support teens in mind, body and spirit. It’s almost as if your older, wiser self showed up to say, “Hang in there! Here are some tools to help you get through this.” No time machine required.

Lucero is a gamified wellness app for tweens, teens and their crew. It works like a digital daily self-care vitamin, making it easy and fun for adolescents to practice emotional regulation, boost self-confidence and connect with others who radically support them. Instead of a crisis-intervention approach, Lucero builds daily habits over time: a science-backed strategy that protects teens’ mental health and helps them grow into self-care savvy, purpose-driven adults. Here’s how we do it:

1. Give youth and families the tools to talk about hard topics.

Research shows that tweens, teens and their caregivers want to talk about mental health but lack skills, language and resources. Lucero ensures that all our content is co-created and approved by trauma-informed licensed therapists and grounded in evidence-based methods like Solutions-focused Therapy, Cognitive Behavioral Therapy, and Mindfulness-Based Stress Reduction. Whether you’re a teen or a caregiver, Lucero puts simple solutions in hand and makes it easy to talk about hard topics and reach out for support.

2. Make it youth-driven, fun and engaging.

We asked teens, “If you had a magic app to solve the problems you face, what would it do?” Then we built the safe space they asked for. We believe there’s no better source of data about the support teens need than young people themselves. That’s why we recruited a panel of 27 tweens and teens to create, review and approve all our content. And everything inside Lucero’s world makes emotional regulation fun and engaging, including evolving avatars, 84+ gamified micro-lessons on topics like confidence and self-awareness, 600+ self-care ideas, and badges to track progress.

3. Make it affordable and accessible. 

Two of the biggest barriers to mental healthcare are accessibility and cost. Licensed community therapists often have a 5- to 8-month waitlist and cost between $75-150 per session and school counselors serve an average of 464 students each. There’s a clear need for solutions that streamline support for youth and families regardless of income or location. To use Lucero, all teens need is access to a smartphone. The app will always have a free individual account version available, and Crew subscriptions are just $10/month.

4. Cultivate connection.

Strong relationships with peers and caregivers protect teens’ mental health more than any other factor. Connection with others boosts teens’ confidence and helps them develop social skills, emotional resilience and self-awareness. Lucero makes it easy to strengthen relationships by giving teens the option to connect with up to 7 family members as part of their Crew. Family is inclusive of any combination of youth and adults who want to radically support each other.

5. Build healthy habits by making it bite-sized.

The prefrontal cortex is the part of the brain responsible for planning, prioritizing and impulse-control. Since it’s still developing in teens, adolescence is the perfect time to lock in healthy habits for self-care and emotional regulation. Behavior scientists say the best way to build those habits is to start small and reward progress, so that’s just what Lucero does. It’s a safe space where teens can just be themselves and gain tools for a lifetime of healthy habits… all in just a few minutes a day.