To stay connected to themselves and others, tweens and teens need healthy habits that build self-awareness, authenticity and empathy. Lucero makes these habits easy with a gamified, bite-sized approach and radical support for tweens, teens and the adults who care for them. Here’s how we do it:

1. Lucero supports self-awareness. Tweens’ and teens’ self-concept is rooted in the strength of their relationships with others. Positive relationships give them self-confidence, and self-confidence boosts their capacity to connect with others. In other words, to connect with others, teens need to connect with themselves, too. Here are a few of the ways Lucero supports self-awareness:

• Lucero takes tweens and teens on an adventure of self-discovery that renews with new challenges each day. As they make their way through Journey, teens learn emotional literacy, explore self-regulation, and build self-confidence. And every discovery is logged, so teens can reflect on how they have grown.
• Lucero checks in with teens’ moods, then provides a toolkit of over 600 self-care habits for every emotion. Each time they spin the wheel in Spark, they take care of their minds, bodies and hearts.

2. Lucero makes authenticity accessible. To feel good about themselves, teens need to know that their whole self is accepted, including all their quirks, challenges, and imperfections. Here’s how Lucero makes authenticity accessible:

• Teens get a daily dose of self-celebration in Sanctuary. It’s a place where they can express themselves by evolving their Avatars, tracking their progress and earning Badges.
• Teens can choose personal quests like “Be kinder to myself” in Missions. They complete their mission with fun, personalized support that’s all about developing healthy habits and achieving goals one step at a time.
• Teens can share their self-discovery with up to seven “framily” members who make up their Crew… that’s anyone who radically supports them in being the most authentic version of themselves!

3. Lucero evolves empathy. The teen years are prime time for developing empathy. Studies show that adolescents score significantly lower than adults in measurements of both cognitive and affective empathy. That’s because the teenage brain is still developing, and empathy is a learned skill. Here’s how Lucero evolves empathy:

• Friends and family members can join teens on their self-care journey to cheer each other on and support each other. Staying connected to their Crew reminds teens that they’re part of a network of care.
• Lucero encourages teens to share what they discover about themselves with their Crew. That sparks curiosity and conversations, helps them see things from other perspectives and deepens their concern for others.

4. Lucero checks in consistently. Lucero is backed by leading-edge research that says the key to developing healthy habits like connection is keeping it simple and providing repetition and reward. To keep teens connected, Lucero checks in consistently with ways to share, reach out to others, and strengthen their support system. Every activity is co-created by youth and backed by licensed therapists. It’s fun, engaging, and consistent, helping tweens, teens and their caregivers cultivate connections that protect their mental health and lead to lifelong well-being.

2019

The idea for Lucero was born in 2019 when three friends decided to combine their philanthropy, business and education technology expertise to address the youth mental health crisis. Founders Tom Murphy, Jim Hoover and Jeff Eastman envisioned a holistic, scalable solution that would bring mind-body-spirit well-being to the 1.2 billion adolescents around the world. The Personal Excellence Foundation was created to research the problem, identify potential solutions, and raise funds. Fun fact: the name Lucero was chosen because it means “light-bringer,” and to honor one of our founders’ former teachers!

2020 

From the very beginning, Lucero’s goal has been to make sure all the experts are involved, including mental health professionals, parents and other caregivers, and – most importantly – tweens and teens themselves. In early 2020, a pilot group of adolescents, parents, teachers and therapists at KIPP Austin College Prep Middle School and Samaritan Center helped develop our core curricula in the form of Quest Kits. The paper kits contained many of the self-care activities and self-reflection questions you’ll now find in the app.

2021

In 2021, over 200 Quest Kits were distributed to Boys & Girls Clubs throughout Austin to use for a 10-week period. The Boys & Girls Club pilot proved that tweens and teens who used the kit at least once per week showed an average of 20% growth in self-confidence and sense of purpose. We knew we were onto something, because multiple studies show that a sense of purpose is one of the most powerful protectors of mental health. That’s when we knew we needed to get Lucero in the hands of more tweens and teens.

2022

2022 was a big year for Lucero… we went digital! We started by asking tweens and teens, “If you had a magic app that could solve the problems you face, what would it do?” Then we built the safe space they asked for: an app that supports mental health by helping young people build healthy habits, gain tools for emotional resilience and connect with others who radically support them. We’re proud of the fact that all of Lucero’s content is co-created by trauma-informed therapists from Ensemble Therapy and Austin ISD who work hand-in-hand with our Youth Advisory Board. In fact, over 50+ youth, therapists, game designers and developers worked together to bring Lucero to life.

2023

So what’s next? 2023 will bring the launch of individual and family subscriptions and a pro dashboard for schools, community programs, and therapist networks. You can look forward to new features and more worlds to discover, all created with our uniquely youth-driven, gamified approach. We’re continuing our mission to become the go-to resource where tweens, teens and caregivers can find the skills, language and tools to navigate hard topics. We’re growing our community and supporting youth mental health with positive, proactive solutions that are fun, engaging, and take just a few minutes a day. So stay tuned and grow with us! The best is yet to come.